The Failure of Zee's Sawaal Dus Crore Ka

SDCK, launched to counter the success of Star's pioneering gameshow effort in India, 'Kaun Banega Crorepati'³ (KBC), never really managed to hit it off with the audience. The final humiliation for SDCK came in the form of the termination of the contracts of its two anchors, Anupam Kher and Manisha Koirala.⁴ Commenting on this, Zee sources said, "Both anchors continued to lack the rapport and harmony ever since the launch of the show and it is sad that their individual ego should have marred or impaired the world's largest to be entertainment show." Soon after the termination, Anupam Kher filed an injunction suite in the Mumbai High Court against the channel claiming that the channel could not air the show without him as host. However, the court rejected Kher's plea.

Manisha Koirala also came out strongly against SDCK and Zee in the media. She remarked, "When I first caught the telecast of SDCK in the second week of November, I was appalled by its poor and tacky production. There were flies sitting on the participant's faces and many of them were sweating not because of tension but heat in the studio."

Though plans of revamping SDCK and of signing new anchors to host the show were made public, Zee TV eventually pulled the program off the air. Having drawn criticism from all quarters, Zee TV was forced to rethink its strategy to win the Indian television TRP⁵ wars.